The Governor's Cup: South Dakota's Premier Rodeo Showdown
A PRCA-sanctioned event bringing championship rodeo action to Sioux Falls
When autumn paints the South Dakota landscape in golden hues, the thundering hooves and roaring crowds of The Governor's Cup will once again transform Sioux Falls into the epicenter of rodeo excellence. Set for September 26-28, 2025, at the prestigious Denny Sanford Premier Center, this PRCA-sanctioned event promises three days of heart-stopping competition, western heritage celebration, and family entertainment that has become a cherished tradition in the Great Plains.
A Rodeo Legacy in the Making
The Governor's Cup stands as a testament to South Dakota's deep-rooted western heritage and its ongoing commitment to the sport of rodeo. While relatively new to the PRCA circuit, having joined in 2026, this event has quickly established itself as a must-attend rodeo on the professional calendar. With an impressive purse exceeding $1.28 million, The Governor's Cup attracts the sport's elite competitors who view this late-season showdown as a critical opportunity to secure vital championship points.
The Badlands Circuit, encompassing South Dakota and North Dakota, takes special pride in hosting this prestigious event. For local cowboys and cowgirls, The Governor's Cup represents a rare chance to showcase their talents before a hometown crowd while competing against the nation's best.
Championship Competition
From the moment the chute gates swing open until the final buzzer sounds, The Governor's Cup delivers non-stop rodeo action across all major disciplines. Fans will witness the raw power and precision of:
Roughstock Events:
Bareback Riding - Where cowboys match their strength and technique against the explosive power of specially bred bucking horses
Saddle Bronc Riding - Often called rodeo's classic event, combining grace and controlled aggression
Bull Riding - The ultimate man-versus-beast showdown featuring the sport's most dangerous eight seconds
Timed Events:
Steer Wrestling - Where strength meets strategy as cowboys leap from horseback to wrestle steers to the ground
Team Roping - The only true team event in rodeo, showcasing precision partnership between headers and heelers
Tie-Down Roping - A test of speed, accuracy, and livestock handling skills
Barrel Racing - Where elite cowgirls and their equine partners navigate a cloverleaf pattern in a race against the clock
Breakaway Roping - The fastest-growing women's event in professional rodeo
Each performance will feature a full slate of events, ensuring spectators experience the complete rodeo spectrum regardless of which day they attend. The Governor's Cup format builds tension throughout the weekend, with preliminary rounds determining which competitors advance to the high-stakes Sunday finale where champions are crowned.
Beyond the Competition: A Western Celebration
The Governor's Cup transcends mere sporting competition to deliver an immersive celebration of western heritage and entertainment. From the moment attendees step into the Denny Sanford Premier Center, they're transported into the world of professional rodeo.
The experience begins two hours before each performance with the Pre-Rodeo Fan Zone, where families can enjoy:
Interactive western heritage exhibits showcasing South Dakota's ranching traditions
Junior rodeo demonstrations featuring the next generation of rodeo talent
Western marketplace with authentic gear, apparel, and collectibles
Photo opportunities with rodeo stock and western props
Face painting and mechanical bull rides for aspiring cowboys and cowgirls
During each performance, world-class rodeo production elements elevate the experience with:
Spectacular opening ceremonies featuring precision horseback flag presentations
State-of-the-art video production and pyrotechnics
Expert commentary explaining the nuances of each event
Comic relief from professional rodeo entertainers between competitions
Live western music setting the perfect atmosphere
After Friday and Saturday performances, the excitement continues with the Cowboy Corral After-Party, featuring regional country music acts and opportunities to mingle with competitors in a relaxed setting.
The Perfect Venue: Denny Sanford Premier Center
The Governor's Cup found its ideal home at Sioux Falls' premier entertainment venue. The Denny Sanford Premier Center combines modern amenities with an intimate atmosphere that puts spectators right in the middle of the action.
The arena's configuration for The Governor's Cup maximizes sightlines from every section, ensuring no fan misses a moment of the action. State-of-the-art lighting and sound systems enhance the sensory experience, while climate-controlled comfort allows spectators to focus entirely on the competition regardless of South Dakota's sometimes unpredictable fall weather.
The venue's central location in downtown Sioux Falls provides easy access for both local attendees and visitors, with numerous dining and lodging options within walking distance. The Premier Center's spacious concourses accommodate the western marketplace and interactive exhibits that have become signature elements of The Governor's Cup experience.
Securing Your Seat at the Action
The Governor's Cup has quickly become one of the region's most anticipated events, with attendance growing each year. Tickets for the 2025 edition will go on sale in late July 2025, and based on previous years' demand, early purchase is strongly recommended.
Attendees can choose from several ticket options:
Single-Performance Tickets:
Choose your preferred day (Friday evening, Saturday afternoon, Saturday evening, or Sunday championship finale)
Select from various seating sections based on your viewing preference
Weekend Packages:
Experience the complete Governor's Cup journey with access to all performances
Enjoy the same premium seats throughout the weekend
Receive exclusive commemorative merchandise
Family Packages:
Group Experiences:
Special arrangements for parties of 10 or more
Dedicated entrance and seating sections
Optional pre-rodeo hospitality add-ons
Accessibility Seating:
Designated sections ensuring comfortable viewing for all fans
Companion seating available
Accessible entrance and facilities throughout the venue
All tickets include access to the Pre-Rodeo Fan Zone activities, and weekend package holders receive complimentary admission to the Cowboy Corral After-Parties.
Tickets will be available directly through this website when sales launch. The Governor's Cup utilizes secure digital ticketing, allowing easy transfer and management of your tickets through your smartphone.
Planning Your Governor's Cup Experience
To maximize your enjoyment of The Governor's Cup, consider these insider tips:
Arrival and Parking:
Downtown Sioux Falls offers numerous parking options within walking distance of the Premier Center
Dedicated rideshare drop-off zones provide convenient access
Early arrival is recommended to enjoy the Pre-Rodeo Fan Zone activities
What to Bring:
Western attire is encouraged but not required – many attendees embrace the opportunity to don boots and hats
The Premier Center maintains a clear bag policy for security purposes
Cameras without detachable lenses are permitted and encouraged
Daily Schedule Highlights:
Friday, September 26
5:00 PM: Pre-Rodeo Fan Zone Opens
7:00 PM: Opening Night Performance
9:30 PM: Cowboy Corral After-Party
Saturday, September 27
11:00 AM: Pre-Rodeo Fan Zone Opens
1:00 PM: Matinee Performance
5:00 PM: Pre-Rodeo Fan Zone Reopens
7:00 PM: Evening Performance
9:30 PM: Cowboy Corral After-Party
Sunday, September 28
11:00 AM: Pre-Rodeo Fan Zone Opens
1:00 PM: Championship Finale Performance
4:00 PM: Trophy Presentations
Community Impact
Beyond the thrills and entertainment, The Governor's Cup serves as a significant economic driver for Sioux Falls and the surrounding region. The event typically draws visitors from across the Midwest, filling hotels, restaurants, and retail establishments throughout the weekend.
The Governor's Cup maintains strong partnerships with local businesses, featuring South Dakota products and services throughout the event. From locally sourced concessions to regional craftspeople in the western marketplace, the rodeo showcases the best of South Dakota entrepreneurship.
Additionally, The Governor's Cup maintains a commitment to community reinvestment through its partnership with regional agricultural education programs. A portion of proceeds supports scholarships and educational initiatives developing the next generation of agricultural leaders.
A Tradition Worth Experiencing
Whether you're a lifelong rodeo enthusiast or curious about experiencing this uniquely American sport for the first time, The Governor's Cup offers the perfect introduction to professional rodeo excellence. The combination of world-class competition, family-friendly entertainment, and celebration of western heritage creates memories that last long after the final buzzer sounds.
Mark your calendars for September 26-28, 2025, and prepare to witness the skill, courage, and tradition that make The Governor's Cup South Dakota's premier rodeo experience. When tickets become available in July 2025, secure your seats promptly to ensure you don't miss a moment of this spectacular celebration of rodeo.
The Governor's Cup – where South Dakota's western spirit meets world-class rodeo competition in the heart of Sioux Falls.